False Advertising or a Real-Life Scam? Australian “Crumbl Gate” Rocks TikTok
How far can false advertising go before it becomes an actual scam? American dessert chain Crumbl Cookies has found themselves in the middle of a scandal that, honestly, isn’t even their fault.
Super Duper partners with Columbia University School of the Arts
Super Duper is proud to announce our latest partnership with Columbia University School of the Arts to lead their upcoming social media strategy and implementation for 2024-2025
This TikTok ban is different. Your brand needs a contingency plan.
With TikTok potentially exiting stage right, brands need to explore ways to seek refuge on other social platforms and keep their digital presence alive.
Social platforms are running out of new ideas – fast
If you’ve ever found yourself “screaming, crying, throwing up” because your favourite app is changing AGAIN, you’re not alone.
Attention spans are shorter than ever. This is a wake up call for advertisers
It’s no secret that the human attention span is fighting a losing battle when faced with the digital landscape we’ve created over the last few years.
This might be our fave rebrand of 2023...
In 2023, brands would kill to have unbreakable brand recognition. Amongst aisles and aisles of consumer packaged goods to pick from at every grocery store, there has always been one that sticks out of the rows: Kraft Dinner.
Super Duper wins VOR for Waterfront Toronto
Super Duper is so thrilled to announce our latest partner: Waterfront Toronto. 🌊
It’s been 2 months since Threads launched. Should your brand join in?
Whether you’re a creator or a casual user of social, Threads is meant to be a place of creativity and starting open, public conversations with people around the world.
It’s not just you. Brands are turning blue.
Think of 5 brands right now. They can be from any industry, any market. Now, how many of them were blue?
Why Some Brands Are Doing TikTok Wrong—and Steps They Can Take to Ace the Platform
It's not just another channel—it's a new medium entirely
De-influencing is not just a TikTok trend, it’s a major wake-up call for brands everywhere
For the last few years, the internet has been inundated with the rise of influencer marketing, but could that be coming to an end?
3 Analytics Every Social Media Manager Should Be Optimizing For
These days it feels like there’s an analytic for every action you can take on a platform in the social media marketing space.
The best content strategy for brands in 2023
Social media has changed drastically through the years. We’ve seen Instagram go from a casual photo-sharing app to a playground for influencers and brand deals.
5 SEO hacks for your brand to steal before the holiday season
With the holiday shopping season (and 2023 wow what the heck) right around the corner, it’s a great time to ensure SEO (Search Engine Optimization) is working in your favour.
We tried the viral hashtag strategy. Here's what happened
One of the keys to success when running socials for your brand is keeping on top of the ever-changing platform best practices.
Perfect social media content is failing. Here are 3 signals it may die for good
With the world firmly catering to digital-first marketing, there's obviously been a massive demand for digital content creation.
Social Media Musts in 2022
You have your website linked, you keep to a consistent posting schedule, and you make sure you're keeping the lights on in the comment section. That's all it takes to be successful on social, right?
Do I need an icon for my logo in 2023?
A logo is not always an icon and a wordmark - they live together either stacked or side by side and get stuck on everything the brand can get their hands on.
International Women's Day 2022
When you google any word surrounding the female experience, you're met with the same vibes; red lipstick, artwork of breasts, pink, and girl power quotes.
Social Analytics That Matter
These days, there are tons of folks on Instagram telling us which numbers matter in the online space.