Toronto International Film Festival (TIFF20)

The Situation
In 2020, TIFF was one of the first film festivals in the world to announce that the show would go on, despite many festivals cancelling and breaking decades-long precedent in the film industry. We spearheaded the entire corporate partnerships portfolio to create dynamic sponsored social campaigns for 13 brands like Visa, Bell, RBC, L’Oreal Paris, and Mazda.

The Solution
One of our favourite campaigns was activating the Nespresso morning show, First Sip, on tentpole dates during Festival to share key information on that day’s events. Major players like Ava DuVernay reposted these Stories to her 2.2 million followers—with the TIFF and Nespresso logos front and centre.

TIFF20's success led to a record breaking $100 million in reported sales of Festival titles, and generated a 64% increase in total social engagements YoY. Grab some popcorn, folks.