HAVOC

CPG

CAMPAIGN STRATEGY
CAMPAIGN DEVELOPMENT
SOCIAL MEDIA STRATEGY
GRAPHIC DESIGN
DOOH/OOH
PRINT ADVERTISING
SOCIAL MEDIA COPYWRITING
TIKTOK MANAGEMENT
INFLUENCER RELATIONS

The Situation
For the first time in over a decade, PepsiCo Canada was about to launch a new snack brand nationwide: HAVOC. Targeted to Gen Zs for its intense flavour and unique spin on creativity, HAVOC needed to launch its social media presence with a bang.

The Solution
We crafted the strategy and implemented the brand’s entire TikTok launch from start to finish. To further increase brand awareness of the brand, HAVOC also developed and launched 3 ads during Super Bowl LVIII which celebrated Gen Z creativity, featuring real TikTok creators like Montreal’s @malick.fr and BC’s own @pbjdesign.

@havoc the gentle caress of @Josh Harmon’s ASMR is truly 🔛🔝 HAVOC drops leap day. #ChannelHAVOC #bestasmr #asmrfood #tiktokfood ♬ original sound - HAVOC

@havoc not @Sahar, @iamTrésor and @adam_theillustrator AND @Fiorella gassing us up at #CrunchTime!! Catch us again on March 16 for the next Leafs game 🏒 #ChannelHAVOC #torontosports #spicysnacks ♬ original sound - HAVOC

@havoc through the eyes of HAVOC, where does @Justin ⛰️✈️ @justin.choquette bring Fiery Lime? #ChannelHAVOC #northernlights #canadiantravel #traveltok ♬ Confidence (sped up version) - Ocean Alley