Mad Lemon
CPG
SOCIAL MEDIA STRATEGY
TIKTOK CONTENT CREATION
INSTAGRAM REELS CREATION
SOCIAL MEDIA COPYWRITING
VIDEO PRODUCTION
TIKTOK TREND REPORTING
INSTAGRAM TREND REPORTING
GRAPHIC DESIGN
ANALYTICS REPORTING
The Situation
Mad Lemon is a feel-good craft lemonade cocktail from Denver, Colorado. Female-founded by 3 best friends, Mad Lemon is dedicated to great flavours that are fresh, natural and refreshing. As the company begins expanding state-wide and soon to be nationwide, their social media presence needed to celebrate the unique cult-following that Mad Lemon brings with it — all while supporting the community that made it so popular.
The Solution
75% of American consumers say they’re more likely to be loyal to brands that understand them on a personal level. Plus, 59% of American consumers say that once they’re loyal to a brand, they’re loyal to it for life. We made the brand love easy, so we could retain the fandom and build a bigger community.
We incorporated Mad Lemon’s ongoing community involvement with its unique and wacky visual identity to create a social persona that was not only interesting to read, but worth paying attention to. This resulted in an engagement rate that is 4.43x better than industry average, and a click-thru rate that is nearly 30x better than industry average. Cheers to that!
